Finding SEO Professionals

Reasons why hiring the best SEO Company is better than having an In-House Team


Once you realise that Search Engine Optimisation (SEO) is critical to the success of your online business, you will want to make it part of your marketing strategy immediately. The next question will be to determine what is better between hiring an SEO agency and building an in-house SEO team.

Here are reasons why using the right SEO agency is much better than creating an in-house SEO team.


Proven Experience and Track Record

A reputable SEO agency not only helps to fast track your business but can guide you through each step of the way, from answering queries that come to mind to the evaluation of other online marketing strategies. The right SEO agency will also have a proven track record and personnel to help you succeed with your online marketing efforts.

Locating a reputable and results driven SEO agency can be difficult, as the market is saturated with fly by nights. Be sure to check out Local SEO agencies who provide both professional advice and have been referred by a good source. Contact the experts at for some actionable tips that you can begin implementing now. You can also learn more about them on their social media platforms – Vision Elementz SEO Facebook Page and Vimeo Page.


Genuine Expertise and Instant Manpower

If you choose to use an SEO company, you will instantly have a team of experts in SEO who have proper knowledge of the industry at your disposal. You don’t have to spend your time and energy to go through the process of recruitment, which is usually quite painstaking. If you’re not familiar with SEO, you might find it hard to identify which of the applicants are best suited for the task anyway.


It is Highly Convenient

Hiring the right SEO agency is much easier than building an in-house SEO team. SEO agencies are set up to take on new clients fast and effectively. Setting up an in-house SEO team can take up to several months. In addition, SEO agencies will provide detailed reports and continuously update you on the progress of your project. Instead of having to chase staff for directions and reports, the SEO Company can do all that for you.


Numerical Strength

If you sign up your company with an experienced SEO agency, you will enjoy the luxury of having many experts overseeing the project. If you decide to build an SEO team, you will be handing over the keys to SEO campaigns to just one person, which can be a disaster. If you don’t have seasoned professionals looking over your campaigns, it will be much harder for you to be successful.


SEO Agencies are Results Oriented

SEO agencies are all about producing results and are determined to deliver the best possible rankings and stay a step ahead of competitors. It is a kind of mentality that requires a different level of performance and productivity that you will hardly ever find in an in-house SEO team. Since SEO agencies are results driven, they always monitor the progress of projects to help you determine whether it is a good investment.


The Bottom Line

The fact that SEO is vital to business success is not debatable. However, the choice between which option is better between hiring an SEO agency and creating an in-house SEO team. While building an in-house SEO team has its advantages, hiring the right SEO Company is better, more practical and cost-effective.


Introduction to Search Engine Optimisation

SEO 101


Search Engine Optimisation or SEO is the process whereby a website is tweaked or optimised for the search engines such as Google and Bing. This process involves the implementation of various techniques, all which help the site rank higher on the search engines’ results pages or SERPs. People hardly know the correct URLs of websites, and most of them depend on search engines to get the information they want. That’s why most of the traffic is generated through online searches. As such, it becomes essential for any website that wants to attract an audience to rank high on the results pages of the search engines.


Companies spend a lot of money in availing the services of internet marketing and SEO experts who can help them in optimising their sites. These specialists assess the progress of the site, and through various techniques, they try and ensure that all the web pages of the site are indexed multiple times by the search engines. Search engine optimisation is an essential tool for website or business promotion, and it can’t be ignored, especially in this day and age where competition is stiff across all niches. It’s not just the small and medium companies that need SEO; even large corporate business have to employ SEO if they want to stay ahead of the game.


The Popular SEO Techniques

There are numerous search engine optimisation techniques, but they all fall into two main categories:

On-Page SEO

This involves SEO techniques that are done directly on the site. It is basically the process of ensuring that the keywords are in the right places, ensuring there’s proper information of what the site is about and ascertaining that the content is relevant.

Off-Page SEO

This, on the other hand, is all about creating links and getting other sites(preferably authoritative) to link back to your website. The more sites that link back to yours, the more the search engines will mark you ‘important’.


On Page SEO usually accounts for 20 to 30 percent of your total SERPs and Off Page SEO is generally 70 to 80 percent of your rankings. The key to success with any SEO campaign is good content. Creating content is usually the first step and optimisation follows. High quality, informative and relevant content is crucial to giving you the best chance of drawing traffic that converts from the search engines. Optimisation ensures that your site is visible and friendly to both the search giants and the users.